About Sidstone

Sidstone is a brand of Unbiased Finance a leading Financial Advice service based in Staffordshire. We are a Registered Individual of E P Bengry which is authorised and regulated by the Financial Services Authority.

Sidstone is proud to offer a wide range of services from our experienced in-house advisers and via our trusted partners. Our aim is to offer advice and support, ensuring that our clients are getting the best possible deal that fits their specific requirements. Everyone has different needs and different circumstances and at Sidstone we try our utmost to cater for that.

As a financial intermediary that has access to the whole mortgage market, we can offer advice across a wide range of products and have access to exclusive deals. We also deal with most protection providers and our general insurance access is even wider. So you know that when you speak to a Sidstone advisor, you are getting advice that is thoroughly researched from a large amount of financial providers.

Sidstone was launched way back in May 2008 by Shaun Davis. Originally just an online presence for his fledgling Financial Services business Sidstone.co.uk quickly expanded its range of products and built key relationships with some of the leading financial suppliers in the industry. Sidstone has seen great success in recent years and underwent an entire re-brand in Summer 2011, offering even more products and services from an even vaster amount of suppliers.

The website saw great success but Shaun wasn't happy at the services levels he was able to offer his clients, so he launched www.UnbiasedFinance.com in late 2011 and made the Sidstone brand a sub-brand of Unbiased Finance. Unbiased Finance is purely an advisory service with no online quoting systems. Unlike Sidstone which offers online comparison, Shaun believes that to give clients a better service you need to move away from a point and click relationship and instead pick up the phone and speak to a real advisor that offers real value to the client.

Obviously, not one single approach fits all people. Some people will prefer to compare, which is why we will continue to develop www.Sidstone.co.uk and we will always continue to stirde towards ensuring that our visitors can compare as many products, at the cheapest prices from as many providers as possible. However, for clients that want real savings and real advice the best thing you can do is pick up the phone and call 0800 1223 104 or 01782 478703 or send us an email from the many contact forms across our portfolio of websites.

Believe it or not, our advisors can beat most of the quotations you will see across any comparison website.. even our own! This is especially true with residential home insurance and to prove this point in 2011 we ran a campaign stating that if we could not beat your home insurance quote, we would pay you £20! We took on the likes of www.moneysupermarket.com, www.comparethemarket.com, www.gocompare.com, www.confused.com, www.uswitch.com, www.directline.com, www.tescocompare.com and www.morethan.co.uk and won on every single occasion. That's right, we didn't pay out a single penny to our clients!

That said, Sidstone.co.uk is one of the largest Financial Services websites based in Staffordshire and our website is full of great resources that are put together for your benefit. Compare online, download, read our guides or if you prefer you can get in touch. If there is anything we can do to assist, it would be our pleasure to do so.

You can contact our founder Shaun by visiting his facebook page www.facebook.com/shaun.i.davis or you can contact him directly on his business mobile 07852 328223. With years of industry experience and an hoest approach to financial advice Shaun is very much hands on with our customers and is always available to assist you with your needs.

Unbiased Finance is proud to offer a number of dedicated websites specifically tailored to targeted groups of clients who are seeking advice and we will continue to develop our support network as part of our ongoing efforts to serve people with the best financial advice services possible.